SimStore Scope
SimStore Objective
To gain insights and information about customer behaviour, customer demand patterns, and test different store and shelf layout strategies to improve the shopping experience for the customer.
SimStore Modules
Agents of SimStore
Demand / Satisfaction Profile
Promotion Profile
Substitution Profile
Event Profile (Weather and Holidays)
Location
Store Layout
Shelf Layouts
Store Management (Staff levels, adaptive response, forecasting, replenishment)
Business Exploitation
Can we replicate plausible customer throughputs in simulated stores?
Can we optimise store layout to reduce congestion, increase impact purchases?
Can we optimise the shelf layouts to increase cross product sales?
Validation Route
Can we validate anything obtained from simulations?
- Take a store with a given customer base profile
- Tune SimStore to get realistic results
- Apply the simulator to another store
- Compare results with reality for the second store
- Find boundaries of confidence